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Undergraduate Government of Boston College (UGBC) - #KeepTheHeightsHome outreach initiative, 2020 August-2021 May

 File — Digital content: 164251

Dates

  • Creation: 2020 August-2021 May

Scope and Contents

In mid-summer 2020, UGBC created the #KeepTheHeightsHome campaign, which was meant to create a campus culture where students bought into the mentality of keeping one another safe amidst COVID. The name of the campaign literally came from the idea that they wanted to ensure the Heights stayed as our home (meaning the students wouldn't get kicked off campus due to COVID outbreaks when they got back to school). UGBC created videos with University Communications, many other marketing materials, and had merchandise and events promoting safe practices. Throughout the entire year, UGBC kept up with the #KeepTheHeightsHome campaign and it ended up becoming a campus-wide rallying cry.

These materials include two videos UGBC made with University Communications, a compilation of social media posts UCBC made promoting safe COVID behaviors, and a collection of photographs and files of the events and actions UGBC took to uplift campus morale amidst COVID as part of the #KeepTheHeightsHome campaign.

Creator

Restrictions on access

Collection is open for research.

Extent

67.5 Megabytes (4 files)

Language of Materials

From the Collection: English

Repository Details

Part of the John J. Burns Library Repository

Contact:
John J. Burns Library
Boston College
140 Commonwealth Avenue
Chestnut Hill MA 02467 USA
617-552-4861