Scope and Contents In mid-summer 2020, UGBC created the #KeepTheHeightsHome campaign, which was meant to create a campus culture where students bought into the mentality of keeping one another safe amidst COVID. The name of the campaign literally came from the idea that they wanted to ensure the Heights stayed as our home (meaning the students wouldn't get kicked off campus due to COVID outbreaks when they got back to school). UGBC created videos with University Communications, many other marketing materials,...

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